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Workshop My US Strategy: How to THINK and ACT SMART

March 30th, 9:30 AM - 5:30 PM at Loyens & Loeff Rotterdam

Address: Blaak 31, 3011 GA Rotterdam

How to enter the US market with your product is a challenge for many start-ups. The workshop will provide you with analytical tools and a framework for your US Strategy.

During this one-day workshop, you will work in teams on a business case, devising a strategy to bring a new product into the US market. You will implement a proven strategic framework that is based on the view that market boundaries and industry structure are not a given and can be reconstructed by the actions and beliefs of the market’s players.

The United States is the world’s largest single market, with very attractive reimbursement so it offers the greatest returns. However, it’s also the world’s most competitive market!

Let’s accept you have a great product. Entering the United States takes innovative strategies, excellent tactical execution and considerable resources – you have to THINK and ACT SMART.

Workshop topics - Diagnostic Framework - Demand Perspective - Value Innovation - Latent Demand

For full program and content:

Costs of My US Strategy Workshop € 750 per company

(1-3 team members per company)

Dutch GSC Companies get 50% discount of the full price of €1500,-. GSC will apply on a best-effort basis for a grant that covers 50% of the costs.

Register before Thursday, March 23


The content of the program is subject to change in case of unforeseen circumstances, including COVID-19 restrictions.

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